Champions Of Change For The Better
We are leading the way to show that sport can change and unite.
Champions Of Taking The Lead
Ethics takes center stage in everything we do and everything we stand for.
CHAMPIONS of TAKING THE LEAD
Taking the lead doesn’t just mean winning, it means taking the lead in ethics, integrity and sustainability.
CHAMPIONS of EARNING RESPECT
From the very beginning we have set out to earn respect not only from the cycling community, but from everyone.
CHAMPIONS OF EMBRACING COMMUNITY
We care about our athletes as people, who in turn care about their community.