Champions Of Change For The Better

We are leading the way to show that sport can change and unite.

Champions Of Taking The Lead

Ethics takes center stage in everything we do and everything we stand for.

CHAMPIONS of  TAKING THE LEAD

Taking the lead doesn’t just mean winning, it means taking the lead in ethics, integrity and sustainability.

CHAMPIONS of  EARNING RESPECT

From the very beginning we have set out to earn respect not only from the cycling community, but from everyone.

CHAMPIONS OF  EMBRACING COMMUNITY

We care about our athletes as people, who in turn care about their community.

True Champions