CHAMPIONS of TAKING THE LEAD
Taking the lead doesn’t just mean winning, it means taking the lead in ethics, integrity and sustainability.
CHAMPIONS of EARNING RESPECT
From the very beginning we have set out to earn respect not only from the cycling community, but from everyone.
Champions Of Being More Than Just An Athlete
We care about our athletes as people, who in turn care about their community.
Champions Of Redefining Ethics
Ethics takes center stage in everything we do and everything we stand for.
CHAMPIONS of MAKING WELLBEING A GOAL
Our athlete’s wellbeing is as important as any race. We strive to create well balanced and well rounded citizens.