Welcome to the website of
Drapac Professional Cycling

Drapac Professional Cycling is revolutionary. The first of its kind in Australasia. The, currently, privately funded enterprise uses cycling as the medium to redefine the way not only athletes, but also how our society, measures success. Developed in 2004, the program aims to counteract the mono dimensional culture that defines Australian sport, a culture where athletes have a sole focus on medals or results. We instead look to create multi dimensional people, not just athletes, by placing equal emphasis on athletic, career, personal and social development.

Put simply, Drapac has developed a ground breaking model, turning Champion Athletes into Champion People.

Coupled with our internal commitment to changing the sporting landscape, we have a clear external vision of becoming 'Asia's most dominant cycling team by 2013'.

Following the commercial wave of Asia as a new force in the global economy, there is now a strong corolation with cycling's popularity within the region, with increasing cycling communities, racing programs and talented athletes. Like many of Australia's organisations, Drapac cycling is looking to build from it's Melbourne and Australian roots, and embrace this emerging frontier of the sport.

As the profile of the cycling is changing with the growth of the sport across new regions, the profile of the cycling fan changes with it. A sport with clear links to strategy, vision, commitment and passion, many organisations and their employees are increasingly embracing these ideals and aligning more workshops, team-building and marketing campaigns with the sport of cycling.

It is our belief that cycling has become a significant Business to Business marketing channel that enables a dynamic organisation to connect to their market on level that no other sport can provide. Partnering new cycling culture based business networks will enable our Team, Partners and Supporters to share the journey and benefit from relevant and constant interaction with one another.

Let the next cycle begin...

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The Drapac brand

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Meet the athletes

Rhys Pollock	Thomas Palmer	Floris Goesinnen	Amir Rusli	Adam Phelan
Darren Lapthorne	Patrick Drapac	Malcolm Rudolph	William Walker	Luke Davison
John Walker	Robbie Hucker	Gordon McCauley	Bernard Sulzberger

Managing the team

Team Principle - Michael Drapac

As Managing Director of Drapac Group, established in 1988, I bring a vast amount of business experience and knowledge. In particular I am passionate about attention to detail, research, risk minimisation and visionary thinking. I am not only the financial support of the program but aim to provide the management team with consistently clear focus and vision of what we are looking to achieve.

Directeur Sportif - Agostino Giramondo

I have been coaching athletes and racing programs for over 30 years across Australia, Asia and Europe. Bringing the experience of representing Australia at the World Championships in Japan in 1990 and ridding 5 Herald Sun Tours, I began coaching in 1987 and have coached numerous State and National champions. In 2003-4 I was awarded the VicSport Volunteer Coach of the Year and was the State junior coach from 2002-5 and the State senior coach in 2005.

Team Manager - Jonathan Breekveldt

Coming from a background of mechanical engineering, I naturally have a systematic way of understanding a challenge. Whether discussing technical issues with our product partners or providing support and context to our Strategic Partnerships Manager, i am able to quickly resolve an issue and build arrange of solutions. Feedback of a products functionality, relevance and area's of improvement are crucial to our Partner base and something that I take personal responsibility for. Working with organisations that invest a significant amount of research into a product range, it takes a level of experience to present and discuss these minor changes in a constructive and informative format.

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Partnerships

Drapac has now been involved in Professional cycling as a team owner for over ten years. During the first few years of this period the focus was on establishing the Drapac brand within the sport. Having achieved that, we have turned our attention to opening up the world we have created within cycling to like-minded partners.

As a company Drapac is all about creativity, innovation and doing things differently. At Drapac Cycling, we have the same philosophy. We take a completely different approach to Cycling and offer partners the ability to make their sponsorship 'come alive' - to create something people will remember and gravitate towards - and have it stand out in a crowded marketplace.

We try to open up the possibilities, not restrict them. We create value streams for partners over and above those normally associated with Cycling, allowing them to exploit rights in interesting and unusual ways.

We are a premium sponsorship opportunity, dedicated to working with a small number of partners - with the relationships based on creativity and innovation - so that they gain maximum benefit from the cooperation.

Welcome to the website ofDrapac Professional Cycling