CHAMPIONS OF EMBRACING COMMUNITY
We care about our athletes as people, who in turn care about their community.
Champions Of Change For The Better
We are leading the way to show that sport can change and unite.
CHAMPIONS of EARNING RESPECT
From the very beginning we have set out to earn respect not only from the cycling community, but from everyone.
Champions Of Redefining Ethics
Ethics takes center stage in everything we do and everything we stand for.
Champions Of Success Measured By Principles
We redefine the way not only athletes, but also how our society measures success.